Privacy Policy

1. Introduction

Local Market ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service, including our website and mobile applications.

By using our Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Create an account: Name, email address, phone number, password
• Place an order: Billing address, delivery address, payment information
• Contact us: Any information you provide in correspondence
• Participate in surveys: Feedback, preferences, and opinions
• Leave reviews: Service ratings and comments

2.2 Payment Information

We use secure third-party payment processors to handle all payment transactions. We do not store complete credit card numbers or CVV codes on our servers. Payment information is encrypted and transmitted directly to our payment processor using industry-standard SSL/TLS encryption.

2.3 Automatically Collected Information

When you access our Service, we automatically collect certain information about your device and usage:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent, links clicked, search queries
• Location Data: General location based on IP address (not precise GPS unless you grant permission)
• Cookies and Tracking: We use cookies, web beacons, and similar technologies (see Section 6)

2.4 Shopping and Preference Information

• Order history and purchase patterns
• Service preferences and favorites
• Shopping cart contents
• Dietary preferences and restrictions (if provided)
• Delivery/pickup preferences and saved time slots

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Order Fulfillment

• Process and fulfill your orders
• Communicate about your orders (confirmations, updates, delivery notifications)
• Coordinate delivery or pickup
• Handle returns, refunds, and customer service requests

3.2 Account Management

• Create and manage your account
• Authenticate your identity and prevent fraud
• Provide customer support
• Send administrative information and service updates

3.3 Personalization

• Personalize your shopping experience
• Recommend services based on your preferences
• Remember your delivery addresses and payment methods
• Show relevant promotions and deals

3.4 Marketing Communications

• Send promotional emails about new services, sales, and special offers (you can opt out)
• Notify you about abandoned carts
• Share relevant content and newsletters

3.5 Analytics and Improvement

• Analyze usage patterns and trends
• Improve our website and services
• Test new features and functionality
• Monitor and prevent fraud and security issues

3.6 Legal Compliance

• Comply with legal obligations and regulations
• Enforce our Terms of Service
• Protect our rights and property
• Respond to legal requests from authorities

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We share information with third-party service providers who perform services on our behalf:

• Payment Processors: To process credit card and other payment transactions
• Delivery Services: To fulfill delivery orders
• Cloud Hosting: Firebase/Google Cloud Platform for secure data storage
• Email Services: To send transactional and marketing emails
• Analytics Providers: To analyze website usage and performance
• Customer Support Tools: To provide customer service

These service providers are contractually obligated to protect your information and only use it for the purposes we specify.

4.2 Legal Requirements

We may disclose your information if required by law or in response to:

• Court orders, subpoenas, or other legal processes
• Requests from government agencies or law enforcement
• Situations involving potential threats to safety
• Protection of our legal rights and property

4.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity. You will be notified of any such change.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

• Encryption: SSL/TLS encryption for data transmission
• Secure Storage: Firebase security rules and authentication
• Access Controls: Role-based access for employees and administrators
• Regular Audits: Security assessments and monitoring
• Payment Security: PCI-DSS compliant payment processing

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience:

6.1 Types of Cookies

• Essential Cookies: Required for website functionality (authentication, shopping cart)
• Preference Cookies: Remember your settings and preferences
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Track visits across websites for advertising purposes

6.2 Your Cookie Choices

Most browsers automatically accept cookies, but you can modify your browser settings to decline cookies. However, this may prevent you from taking full advantage of our Service. You can also use browser extensions or privacy tools to manage tracking.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

7.1 Access and Portability

You have the right to request a copy of the personal information we hold about you and to receive it in a portable format.

7.2 Correction

You can update or correct your account information at any time by logging into your account settings.

7.3 Deletion

You can request that we delete your personal information, subject to certain legal exceptions (e.g., we may need to retain order history for accounting purposes).

7.4 Opt-Out of Marketing

You can opt out of marketing emails by clicking the "unsubscribe" link in any marketing email or by updating your email preferences in your account settings. You will still receive transactional emails related to your orders.

7.5 Do Not Track

Some browsers have "Do Not Track" features. Currently, there is no industry standard for responding to Do Not Track signals, so we do not respond to them.

7.6 Exercising Your Rights

To exercise any of these rights, please contact us at privacy@localmarket.com. We will respond to your request within 30 days.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Account Information: Retained while your account is active
• Order History: Retained for 7 years for tax and accounting purposes
• Marketing Data: Retained until you opt out or request deletion
• Analytics Data: Anonymized after 26 months

9. Children's Privacy

Our Service is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information.

10. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our Service, you consent to the transfer of your information to the United States and other countries where we operate.

12. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information (subject to exceptions)
• Right to opt out of the sale of personal information (we do not sell your information)
• Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at privacy@localmarket.com

13. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

Our legal basis for processing your data includes: performance of contract, legitimate interests, and your consent. You may lodge a complaint with your local data protection authority.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We may also send you an email notification for significant changes.

Your continued use of the Service after any changes indicates your acceptance of the updated policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: